Noah-O

“I don’t want to leave [my sons] with stories and debt.”

During Noah-O’s early years in The Bay area, he grew up in racially diverse communities. But when he moved to Richmond, Va. in his adolescent years—where he still resides today—he was taken aback by how segregated his new home was.

He faced his fair share of jabs from his peers because they couldn’t quite put their finger on who and what Noah-O was. So he leaned in and proudly wore his Filipino heritage on his chest. He’s maintained this same approach decades later—it’s in his music, brand, and overall way of life. Tune in below to learn more about his unique, full-circle story.

Part 1

Part 2

Part 3